As I've explained in previous posts, I like some structure in my life, especially my mornings. 9 a.m. is way too early for me to be forward-thinking, and I don't want any surprises. Before my english muffin/peanut butter/banana breakfast I go to Starbucks -- where it's always safe and the SAME.
Imagine the rude awakening I received when I went to Starbucks on Monday morning: Starbucks changed their branding (at least on their packaging)! I was so distraught I asked two baristas whether this was temporary (like holiday cups), or if it was a overall logo/brand change. Neither of them knew. The uncertainty of what tomorrow's Starbucks trip brings has shot my week to shit.
Moral of the story: Branding is one powerful beast.
1 comment:
Couldn't agree more, Backes. I asked a barista what up with the new branding, and he told me that they didn't feel like the "neighborhood coffee shop" anymore and wanted to get back to that. Really Starbucks? You think you can fool us that easily??
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